Exhibition stands
Having an architect on board, we are not afraid of the challenges related to architectural design. Therefore, for the Spectra Lighting brand, we designed the stand for the Light & Building fair in Frankfurt and EUROSHOP in Düsseldorf, the largest event of this type in the world for the Retail Marketing & Technology industry. Additionally, for the brand of natural cosmetics, we have prepared a surprising forest stand at the Cosmoprof Bologna fair.
Service
Identity & branding, print & stand design
Client
Spectra Lighting, Iossi
For Spectra Lighting, we have created a minimalist architecture of the stand. Since the company is a producer of lighting fittings, we used the customer's product - lighting profiles in the construction of the stand.
Lighting profiles became an integral part of the body, and at the same time, it allowed to cleverly display the product and focus the visitors' attention on it. For design, we chose the corporate colors of the brand with the dominant red.
Marketing materials
For the fair, we designed marketing materials consistent with the entire strategy and stand design. Marketing materials include catalogs, leaflets, cotton backpacks and bags, and eco-friendly glass bottles.
Website Design
In addition to the visual identity, stand design, and marketing materials, we have developed a comprehensive product management system (Product Information System) and UX/UI of the product website integrated with the system.
For the developing Polish brand of natural cosmetics entering the Cosmoprof Bologna fair, we have created a surprising and unique forest stand. The company focuses on ecological solutions, so our task was to emphasize this aspect of its activity. Therefore, we chose the following colors: deep green and raspberry pink.
A combination of selected colors and an original illustration with a lush forest and a playful figure of a girl emphasize the brand image that focuses on femininity full of naturalness, ease, and freedom. We strengthened this image by preparing coherent marketing materials for the fair.
Playing with nature
The dominant feature of the stand is a forest illustration by our design. The atmosphere of the forest was enhanced by suspended cocedams: moss balls covered with forest plants. We wanted to create a space that would reflect the character of the brand. Full of freedom, naturalness, and unrestricted joy. We included this idea in the claim we invented: "Playing with nature", and it was complemented by an expressive swing with a geometric shape. Having an architect on board, we are not afraid of such challenges. The swing fits perfectly into space, and its structural elements have been cleverly hidden. Who wants to swing?
